Case study · Social media

NIQ social templates

LinkedIn post and carousel templates for NIQ for Digital Commerce, after NIQ acquired Data Impact and FoxIntelligence.

Client
NIQ for Digital Commerce
Year
2025
Role
Designer
Tools
Figma, PowerPoint
Four pink NIQ for Digital Commerce LinkedIn post templates Veepee client testimonial post

Background

When NielsenIQ (NIQ) acquired Data Impact and FoxIntelligence, their branding had to line up with NIQ's while keeping their distinct, youthful and engaging voice.

NIQ's social style is structured, which suits its brand legacy. For the NIQ for Digital Commerce page we wanted something a little more dynamic.

01

Where we started

NIQ social post: social media penetration in Hong Kong NIQ social post: 7 omni touchpoints NIQ social post about social commerce
NIQ's existing social style: structured and corporate.
Data Impact by NielsenIQ post: the online champagne category is shrinking in Belgium Data Impact by NielsenIQ post: content impact on product search results
The transitional “Data Impact by NielsenIQ” posts used NIQ's colours and font, but weren't yet structured enough to feel part of the parent brand.

The goal

A set of post templates that would:

  • keep a youthful, fun and fresh look,
  • follow NIQ's brand guidelines and signature elements,
  • carry over key visuals from Data Impact and FoxIntelligence,
  • offer enough variety for a lively LinkedIn feed,
  • be easy for teams outside the core design team to rebuild in PowerPoint.

Carousels are consistently the best-performing format on the page, so every template had to work alone as a single image or as the first slide of a carousel, with a hook that makes people click through.

02

The approach

Design

I worked closely with a brand lead at NIQ to keep everything consistent, and designed the single posts and carousels in Figma.

From NIQ: the signature circles and structured layouts. From Data Impact: cut-out photos and buttons, to keep some of its personality after the integration.

Colour with meaning: NIQ mostly alternates its bright and dark blues with touches of colour. For NIQ for Digital Commerce, colour carries context instead, so a post about organic food might be green. I adapted NIQ's four predefined colourways into a wide range of templates.

Templates in the pink colourway Templates in the green colourway Templates in the blue colourway Templates in the orange colourway

03

Other formats

Client testimonial

The templates adapted easily to formats other teams asked for, like this client testimonial carousel for Veepee.

Slide 1: How Veepee sharpens its strategy with European e-commerce insights Slide 2: Meet Annabelle Delanoë, Insights Lead at Veepee Slide 3: Understanding the e-commerce landscape to better position the brand Slide 4: Turning insights into strategic actions Slide 5: Consumer behavior, the game-changing layer Slide 6: Faster insights. Sharper decisions. Slide 7: Stay ahead of the market with confidence
Swipe through the carousel →

Outcome

The templates sit between NIQ's corporate brand and the personalities of Data Impact and FoxIntelligence, and gave NIQ for Digital Commerce a more recognisable presence on LinkedIn.

The final PowerPoint template holds 45+ master slide layouts, so collaborators can create their own visuals quickly. Teams across NIQ adopted it fast, which made external materials more consistent and significantly cut prep time for webinars.

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