Fabriq Tour 2025 teaser

Fabriq's marketing team visited five client factories in five regions of France to document how manufacturing is evolving, each visit telling a different story.

Before the full series came out, they needed a teaser for LinkedIn that would build anticipation among clients and prospects without giving the story away.

Manufacturing isn't usually seen as very exciting visually. I wanted to make it feel young and energetic.

The idea was a journey across five regions in five days. Luggage stickers act as destination stamps for each region, and snippets of real tour footage keep it authentic.

A recurring illustrated train ties it together. It tells the story of a journey, and nods to Fabriq's eco-friendly travel: whenever possible, the team takes the train between regions and countries instead of flying.

Instead of inventing a new style, I built on Fabriq's existing illustrations and designed the train, suitcase and other assets to match.

Each factory gets its own moment, reflecting the client, while the overall pace stays quick.

I picked clips from the raw tour footage, designed every motion asset from scratch and edited the piece in After Effects, from concept to delivery in about 30 hours.

Timed with France's Industry Week, the teaser drew strong engagement from Fabriq's French audience and built anticipation for the full video series.