Event design
The Happiest Hour
The visual identity for an NIQ × Skai cocktail reception at the Digital Shelf Summit 2025, inspired by New Orleans voodoo.
- Client
- NIQ × Skai
- Year
- 2025
- Role
- Designer & illustrator
- Scope
- Invitations, menu, napkins
The brief
To celebrate the partnership between NIQ and Skai, I created the identity and event assets for The Happiest Hour: a cocktail reception where clients, partners and internal teams could connect in a relaxed, memorable setting.
The challenge was balancing a fun, voodoo-themed party with the more corporate tone of a B2B event. I paired NIQ's blues with playful illustrations and bold, editorial-style type.
01
The invitation
Invitations
Printed and digital invitations designed as tarot cards set the tone: moons, stars, an all-seeing eye and a hand holding the NIQ × Skai crystal ball over a city skyline. On the back, “We see big things in your future” leads into the evening's activities, from tarot readings to palmistry.
02
Menu & napkins
Menu
The menu mixes playful icons with brand-driven names. Each brand gets its own signature drink, the SkaiGarita and the NIQ Voodoo, with custom illustrations, alongside a list of house classics.
It was designed for print.
Napkins
Custom illustrations and bold type. People took them home as keepsakes.
Outcome
Guests loved it, and it made a simple cocktail hour feel like a proper brand moment.